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Top secret swipe file of copywriting legend mel martin
For Copywriters Who Are Almost (But Not Yet) Satisfied With Their Skill And Can t Figure Out What Their Doing Wrong
Marty Edelston, Founder of Boardroom Books had a secret weapon which enabled him to create a 100 million dollar a year publishing empire.
This secret weapon was so critical to Boardroom s success that Edelston feared, if anyone found out about him they would literally steal him away from Boardroom.
Consequently, to this day, few direct response marketers or copywriters even those who claim to be in the know are aware of this phenomenal copywriter
Learn The Secret To Writing Lethal Bullets That Show No Mercy In Automatically Sucking More Money Into Your Bank Account Literally OVERNIGHT?
Through the extensive research conducted by the Copywriting Institute of America we have uncovered the secrets archives of one Mel Martin.
When Marty Edelston had the germ of an idea for Boardroom Books he got a hold of the best copywriter he knew of, Gene Schwartz. Gene helped Marty devise a marketing campaign to put Boardroom on the map.
However after Gene Schwartz helped Edelston lay the foundation for Boardroom, he needed a copywriter of the caliber of Schwartz that could be his hired gun to help him build Boardroom, one campaign at a time. Schwartz recommended Mel Martin.
Right from the start, when Martin came on board he began churning out copywriting fascination after copywriting fascination which turned Boardroom into a $100 million a year operation.
Edelston gave strict orders to everyone involved with Boardroom Books that Mel Martin and everything about him was to be kept top secret. Martin was so critical to Boardroom's success that Edelston fear he'd be snatched up by another company.
Before Mel Martin wrote a line of copy for Boardroom he had been quietly building his name and reputation by pioneering a new, advanced and far more lethal brand of bullet he called a "fascination."
If you have ever spent any time studying copywriting bullets you ve probably found that, in most cases, they have little or no impact. The audience will glance over them and then return to whatever they were doing before they were so rudely interrupted, totally unfazed.
However in the hands of Mel Martin bullets became a lethal weapon used to subdue and totally annihilate the target with rapid fire benefits the likes of which had never been seen before in copywriting.
And nobody knows about this guy? Come on!
Let me put it this way If you were looking for a particular product and Mel Martin wrote the copy for it you were like putty in his hands. His copy would be riddled with bullets, each and everyone designed to peek your interest more and more driving you deeper and deeper into the copy. In a word you'd be toast.
When These Ads Were First Discovered It Was Obvious That They Were Worth A Literal Fortune...
Copywriting Mastery of This Caliber is EXTREMELY Hard to Come By
The original plan was to include them in the MOTHERLOAD Package but then they were held back
However now for the first time ever The Copywriting Institute of America is making available the Confidential and Secret archives of Mel Martin.
In The Genius of Mel Martin Collection you ll receive:
* The Quadrangle Collection
o The Chef s Secret Cookbook Ad
o The Bicyclists Guide To Manhattan Ad
* The Boardroom Books Collection
o The Book of Insider Information Ads
That s Right You Get 10 Full Page
* In Addition to the Ads You Will Also Receive A Very Detailed 27 Page Analysis of the Work of Mel Martin. This Insightful White Paper Goes Deep Inside The Mind of Mel Martin s Genius and Uncovers Subtle Nuances to His Copywriting Style.
Display AD Swipe Files Typically Sell In the Neighborhood of $15 each and RARE Swipe files like these command prices of $100 and more.
Good Question Remember each and every one of these ads brought in a million dollars and more in revenue. On top of that every single one of Martin s display ads contains dozens and dozens of lethal bullet points that you can use to send your sales into the stratosphere.
And that s just the ads alone, that doesn t even take into account the detailed analysis of his work.
So originally the whole package was priced to go for $197.00. And at that price this is an incredibly good value.
But if any of you know me then you know that my middle name is Mr. Overdeliver! You also know that one of my core values is to get these fundamental and essential copywriting materials into the hands of as many buddy copywriters as I possibly can.
So, the package price was revised and priced to the bone making it affordable for everybody. That s right you can get the entire Genius of Mel Martin Collection for only $97.00 $9.99!
It s an immediately downloadable product that you can have in your hands and begin studying today
In addition for the 1st 100 takers you'll find an extra bonus in YOUR package... an equally RARE set of Ralph Ginzburg ads.
Who was Ralph Ginzburg. You might call him the Gonzo Copywriter. He lived on the edge both personally and in his copy.
However Ginzburg was an incredible copywriter and his offers and style of copy were ingenuous at grabbing as many prospects as possible.
Ginzburg also made his stock and trade using fascinations. Casting himself as the taboo busting ally of "the little guy," he developed a base of millions of subscribers through punchy descriptions and bullet riddled copy.
Pick up any major market newspaper from three decades ago and the chances are very good that you ll bump into one of Ginzburg s ads.
Oh yeah, prior to that he was the iconoclastic publisher of Eros a magazine which sparked the sexual revolution.
Anyway, needless to say these Ginzburg ads are extremely rare and I m going to throw in 5 of these incredible ads as an added bonus for the first 100 who take action now.
Every Second you delay your purchase and study of this astounding material not only means that you ll miss out on implementing these money sucking ideas to detonate your sales ... explode your response rates ... and claim your breakthrough profits, It also means You ll pay more!
Copyright 2008 by Focus Based Marketing
