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Robert collier letter book million dollar copywriter
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Robert "Bob" Collier was born April 19, 1885, in St. Louis Missouri, son of Mary Ferguson and John Collier. He was educated in a church seminary, and was expected to become a priest. Deciding against it, Robert left home for Virginia to find his fortune.
He soon made his way to New York & found his stride in advertising, where he specialized in mail order, selling everything from trench machinery to fertilizers, books & raincoats, stocks & bonds, and services.
Within a short period of time Collier placed hundreds of millions of dollars into the pockets of those he worked for. He then branched out on his own in 1925 to author & sell a series of self-help publications called Secrets of The Ages . A million dollars worth were sold by mail order within just the first six months of release.
To put Robert Collier s phenomenal success into perspective, consider the fact that one hundred million dollars in sales in the 1920s, would amount to a billion dollars in sales today, with inflation taken into account.
Robert Collier is the acknowledged Father of direct mail advertising.
Robert Collier single handedly sold billions of present day dollars worth of goods & services with nothing but the words in his letters.
Clearly, he was on to something!
Jealously Guarded Secrets Of The Marketing Elite!
He got a lot of mileage out of his copywriting formula ... selling books, stocks and bonds, jewelry or commodities such as raincoats, fertilizers, trench machinery, handkerchiefs or even coal by the carload and more.
It s true that he had a magic gift with words, but fortunately for the rest of us, his copywriting formula doesn t rely on writing talent to make it work.
The formula works just as well for copywriters who are starting out, as it does for the seasoned veterans who earn seven figures annually.
Today, Robert Collier s letters are the jealously guarded secrets of the marketing elite, both online & off. The best of the best freely admit to his massive influence on them, while charging a princely sum to teach you their secrets - which are his secrets.
And now finally, these very same amazingly powerful sales & advertising strategies have been made available in digital form!
Let me take a moment and describe what Collier's copywriting formula was all about. And don t worry because it s not complicated.
Why You re Missing Out On Potentially Huge Profits Without The Breakthrough Strategies Revealed In The Robert Collier Letters!
Fact is - it s so ridiculously simple to remember it can be scribbled on the back of a matchbook cover!
Yet, it is this simple formula that made Robert Collier the father of direct mail.
That brings me to the reason why I m writing this online letter. Because, for the first time ever, I'm making Robert Collier's crowning achievement, the Robert Collier Letter Book, now available in a digital edition.
Now it s easier than ever before for you to master the Robert Collier Copywriting Formula for creating winning copy because you get to read and analyze how Collier applied it in 148 letter examples, along with his personal commentary for each letter!
Introducing The Robert Collier Letter Book
(Digital Edition) Include 148 Of The World's
All-Time Greatest Sales Letters
Let me switch gears and talk marketing for a moment, okay?
Would you agree that one of the most reliable ways to improve your marketing results is to model other campaigns and promotions that work?
And would you also agree that with each new web site that goes live and with each direct mail package that hits your mail box it is getting harder to figure out which promotions are worth your study and time?
That s exactly why successful marketers turn to The Robert Collier Letter Book and why you should too.
Fact is, The Letter Book is ready-at-hand on the bookshelves of many of the world s top copywriters such as Gary Halbert, John Carlton, Joe Sugarman, Ted Nicholas, Dan Kennedy and Bob Bly (just to name a few).
When you implement its proven wisdom, you ll be using the most powerful psychological advertising strategies known. The very same secrets the legendary Robert Collier used to pen some of the most lucrative sales letter campaigns of all time!
Why do modern day marketing giants like Jay Abraham, Dan Kennedy, Ted Nicholas, Drew Whitman, Yanik Silver & Joe Sugarman (I could go on & on) pour countless hours into the study of Robert Collier s letters? Simple. Because they conceal magic!
They contain hidden secrets. And this manual points them out for you in living color. Use them to quickly drive costs out, & sales in.
The book is an ageless classic that s packed with the timeless principles that Collier used to build many business empires. Best of all, these ideas are as original, fresh and compelling today as they were when he invented them!
After you have it in your marketing library, scroll down the digital pages and notice how The Robert Collier Letter Book is part autobiography and part instruction manual that truly reveals my Robert Colliers most profitable sales letters and most prized copywriting secrets.
Finally The Digital Release of
It is the Most Often Recommended Book
On Sales Letter Writing in the History of Direct Mail
Now, with the release of the first and only digital version of The Letter Book you can see for yourself why seasoned marketers read and re-read their copies of The Letter Book until the dog-eared pages are filled with notes and the cover is tattered and torn.
The Digital Edition is an reformatted replica of the original 1937 edition, as Collier himself wrote and published it.
You get the same 466-page text (somewhat reformatted for ease of reading) the same author s preface the same 148 sales letters and dozens of leads, closes, and hooks the same 59 charming illustrations the same concise analysis that he first laid down on paper. All delivered on a beautifully formated CD-ROM in the PC- and Mac-friendly PDF format.
Collier literally wrote thousands of sales letters during his illustrious career. And when he sat down to pen The Letter Book, he culled from his files the best of his best the letters that consistently generated the largest volume of sales and revenue.
Such as the Harvard Classics 5-Foot Shelf of Books, which helped generate a 34.5 percent profit the first six months the books were being sold via direct mail or the letters that helped nab 75,000 subscribers for the brand-new Business Week magazine from a list of 200,000 prospects
There were also the O. Henry promotions that sold more than $2 million worth of these popular books in the early 1900s.
These letters, the Giants of Direct Mail, are simply structured and finely honed without a bit of space wasted on unnecessary words. Reading, studying, analyzing and even rewriting them by hand is best to improve your copywriting ability because you ll find yourself thinking like Robert Collier!
Collier Letter Book Reveals Universal Principles
That Govern Your Marketing Success
Although he is often described as a copywriter or a direct marketer, I know him to be much more than that.
You see, copywriting and direct marketing are just things that he did. If I had to define who Robert Collier was I d say he was a student of human nature. That s where his copywriting formula came from, remember?
The Robert Collier Copywriting Formula Revisited:
Collier's keen insight into what makes people tick was the true secret behind his success.
It s the secret ingredient that makes The Letter Book an enduring classic.
Like a mechanic propping open a car hood to point out how the engine propels an automobile, Dad used thoughtful analysis and concise explanations to shine a light on why his best-selling letters worked so well.
The principles of direct marketing that he presents are timeless and universal. You can count on them as much as you count on the sun rising in the east and setting in the west.
These tested principles work regardless of industry, user, or product and regardless of whether you re marketing online or in the real world.
Lessons From The Robert Collier Letter Book
Take a quick look at the treasure trove of marketing wisdom contained in The Robert Collier Letter Book - these are just a few samples of the timeless lessons you ll unearth when you download your own personal copy today:
The very first thing you should do when writing a sales letter, even before you think about setting pen to paper (this tip alone is worth 10 times what you ll invest in this digital version) - page 7
The 6 essential ingredients of every profitable sales letter - page 68
How to predict the results of your new promotional package before you roll it out to your entire list (this one marketing idea has saved top copywriters billions in combined marketing dollars) - page 227
A foolproof way to start your sales letter that will seize your prospects attention no matter how sophisticated they seem to be (without this tip, you ll be only a mediocre copywriter at best) - page 16
How to whet your readers appetites and make them crave more without giving them all the answers they re seeking (your aim is to catch fish through baiting, not feed fish Dad shows you how) - page 119
The real purpose of a sales letter, circular and response card and the best way to maximize the results (you won t find this explanation in any current marketing text or How To book) - page 184
The three-letter word that almost invariably wins the most attention from readers (HINT: it has been under your nose all along and you never knew it!) - page 330
How to present the true value of your product while making readers feel like they re getting a great deal (this secret seduces even the most frugal prospects to feed from you hand!) - page 164
The six prime motives of human action love, gain, duty, pride, self-indulgence and self-preservation and to emphasize the most in your sales copy (plus, WHEN and WHEN NOT to use them) - page 45
One surprising scenario in which a high rate of return is actually good news (this secret eludes even the brightest marketers) - page 295
How to easily overcome the cynicism your prospects have developed from being exposed to too many false advertising claims (here s the perfect anecdote for your shyest prospects!) - page 53
How to use direct mail sales letters to appeal to even the most dignified and sophisticated of audiences (this is a strategy you must remember if you sell high-ticket items) - page 399
The single most essential ingredient you must have to succeed in direct mail (remember this and you ll succeed; forget it and you ll lose your shirt in any business you ever run) - page 466
How to squeeze additional sales and profit out of a market that appears to be saturated (safe advice for back-end marketers) - page 139
When you're best off NOT asking for the sale (this one tip is what makes good copywriters great) - page 63
How to overcome your prospect s indifference toward your offer with one simple question (this one question made my father s copywriting clients millions of dollars in net profit) page 210
How to make real profits when selling by mail if you can t do this, there s a serious flaw in your business ( if an offer isn t good to sell through the mail, it may not be good enough online either!) - page 305
How to craft extraordinary advertising that generates a flood of sales even if you re marketing the most ordinary, run-of-the-mill products and services (this is the secret to selling commodity products on- and off-line) - page 149
How to encourage clients to pay you promptly or even ahead of schedule (Dad really knew how to keep cash flow in his favor) - page 433
What to do when you have been successfully selling a product for a number of years and competition has become cutthroat - page 271
Which types of businesses can use direct mail sales letter to the greatest advantage (find out if you re in one of these businesses) - page 367
How many different packages, products or options you should present in your sales letter? Dad reveals the answer page 269
How to sell a product that isn t ready for sale yet - page 291
The common mistake that costs marketers thousands, if not millions, of dollars and the simple way to sidestep this error (eliminating this silly mistake saves you thousands of media dollars) - see page 31
And of course, there s more... much, much more!
Five More Important Reasons Why It Makes Sense To Download The Robert Collier Letter Book Today
A Special Link to Digitally Download The Robert Collier Letter Book and All The Bonuses (Value: Priceless)
The Best of Collier Letters, a collection of 15 additional Robert Collier copywriting masterpieces including his famous Penny Letter, as well as the subscription generating letters used by the Wall Street Journal ($49 Value)
Headline Creator Pro Software - This Amazing Software Automatically Adapts The 100 Greatest Headlines Of All Time To Whatever You re Selling In 17 Seconds Flat Just Input Your Top Benefits & Presto!
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Everything You Need to Know to Entice More Prospects
So what is it worth to you to gain access to an insider s peek at the step-by-step reasoning and approach behind the most successful marketing campaigns in the world? How much more profitable will your business be once you have this priceless education?
At that price, copies were being snapped up while putting The Robert Collier Letter Book out of financial reach for many marketers.
But The Letter Book is too important a work to justify limiting access to a small number of marketers. And this is why we've decided to issue a digital version of the Original 1937 Edition.
Unlike a printed book we are able to drastically reduce the cost that are incurred when selling a printed book, we are able to drop the price from $200.00 to a level that any serious marketer can afford $19.99.
That s less than 9 cents a day out of your pocket for the next year but you ll reap the benefits for decades to come as long as you re in business.
Plus, your purchase will also help spread the word about this tremendous resource to the field of direct marketing.
And if that isn t enough, your decision to purchase The Robert Collier Letter Book is of course, risk-free.
Our Famous 365-Day Satisfaction Guarantee
Already Own a Hard Copy of The Letter Book? This Digital Version is an Awesome Resource Here's Why:
* It's searchable - What, having difficulty finding the exact sales letter you re looking for? With a few keystrokes you'll have the sales letter right in front of you.
* You'll now longer have to lug around your precious "Hard Copy" copy of The Letter Book. The digital edition puts the entire Letter Book just a click away on your laptop. Stored nicely on a CD-ROM.
* You can print any page you want anytime you want. Share them with friends and colleagues anytime.
Direct Marketing Experts Agree: The Robert Collier
Letter Book Belongs in Your Marketing Library
This Is the Most Sought-After Private Swipe File
Created by The Father Of Direct Mail Advertising
The lessons contained within The Robert Collier Letter Book have produced reliable results for decades. And they ll continue to work for decades more. The only question is how you ll apply them to your business.
There really is no way you can lose with this offer unless, of course, you don t say, YES.
You ll shortly have in your possession the Unedited Version of the Original 1937 classic, The Robert Collier Letter Book my Robert Collier's masterpiece and crowning achievement.
Copywriters in the know agree that The Letter Book is one of - if not THE most important marketing books to own on the planet.
You know why? Simply because it contains the dozens of universal, timeless marketing principles I ve been talking about in this online letter and more than 148 examples of these principles that successfully apply Robert Collier's copywriting formula.
Any one of these lessons could be the one that takes your marketing from ho-hum to out of this world. Aren t you ready to discover which one?
Copyright 2006 by Focus Based Marketing All Rights Reserved
